Online conversions captured by publisher pixels are often only the beginning
To fully optimize your campaigns across channels, you need to look beyond the first conversion or touch point after the ad. Your conversion measurement strategy should incorporate the entire customer journey, including offline sales, and customer lifetime value.
This usually means bringing together data from multiple sources which then needs to be connected back to ad spend data from the publishers. Publisher tracking pixels are not enough. Relying entirely on publisher data – designed to increase spend on the platform – as a source of truth can often result in spending your budgets in the wrong places and missing your targets.
Marin can help you bring this all together.
Optimize across all channels and customer stages
Revenue Connect is an open, flexible platform that can easily consume conversion data from any source – such as analytics platforms, call-tracking solutions, attribution systems, or internal data warehouses – to capture data from all your critical marketing systems.
Revenue Connect is a key component of Marin’s customer lifecycle ecosystem that enables you to see deep into your purchase funnels, connect offline sales to online advertising, and optimize toward customer lifetime value across search, social, and display publishers.
If you advertise across channels, you can also take advantage of our data normalization engine to align data across publishers, stitch spend and conversion data and prepare it for further analysis in Marin or the BI tool of your choice..
Sync revenue data to Google Ads, Meta, and more
Now you can take Revenue Connect one step further with Marin’s Revenue Hub, an easy way to sync revenue and conversion data from Marin back to the publisher to optimize your campaigns. Skip the lengthy development process with Google, and let Marin effortlessly connect your data. We’ve also added the option to reconcile historical conversions, enabling you to track lifetime value from every customer and conversion.
Quickly get started
Marin has hundreds of pre-built integrations to quickly and easily unite your entire performance marketing ecosystem – and our experts are here to help if your preferred platforms are missing!
Explore more content
case study
Internet Brands increases revenue 30% by uniting customer lifecycle data with Marin’s Revenue Hub
Background
Internet Brands is an online media and technology company that serves businesses and consumers in four major categories: Automotive, Health, Legal, and Home/Travel. Internet Brands’ fully integrated approach combines leading web solutions for businesses with online platforms for consumers. Since launching in 1998, they’ve grown to become the leading digital franchise focused on large vertical markets, headlined by their current focus on the Health and Legal markets.
PPC for B2B: a Performance Marketing Survey Report for 2023
To help you stay on the leading edge of performance marketing, we surveyed over 300 B2B marketers to uncover actionable insights that will help you improve the performance of your PPC investment. Through a Marin and LinkedIn partnership, we sought out to understand what B2B marketers face right now and how they are dealing with a complicated market. Read the full report to get a better understanding of how B2B marketers are changing their approach this year.
What You'll Learn from the Report:
How budgets have changed through the years 2020 to 2023 and how budgeting complexities affect the work of advertisers this year.
What challenges are most prevalent this year and how other marketers like you are adapting.
The critical role audience targeting plays in your success, especially during a recession, and some interesting trends relating to targeting techniques.
The types of content and campaign management techniques are currently helping advertisers move buyers through the sales funnel.
What paid social or PPC channels are providing the best ROAS or conversions for B2B right now.
Working in retail media is challenging, fast-paced, and certainly never boring. It’s one of the most competitive spaces for media buyers to operate in. You have to constantly keep your finger on the pulse of industry trends and optimize campaigns daily based on the ever-changing marketplace.
We feel your pain. And we know you’re good at your job. But everyone could use a little help from AI these days! No matter what type of product you sell, Marin can make your life easier.
Our platform was built by retail media marketers, for retail media marketers, because a niche industry requires a specialized solution. We also built Marin to be flexible and customizable so it can meet each user's unique needs. Here are five ways Marin can help you work less and smash your performance goals.
1. Let AI Handle Budget Allocation
Most retail media marketers manage many campaigns in different accounts and channels, and publisher walled-gardens can make it difficult to deploy automation across those channels. Marin was built to solve this problem. Marin’s dynamic budget allocation harnesses the power of AI to ensure your budget is distributed as efficiently as possible, across all your campaigns.
All you have to do is map each group of campaigns with a shared budget to a Strategy and set the spend target for the month or quarter. Then let us know what your goals are - ROAS, conversion volume, impression share, etc. Marin will take it from there.
By comparing each campaign’s performance against your KPI targets and analyzing impression share metrics to determine which campaigns have incremental room to drive more conversions, Marin will intelligently allocate your budget across all your campaigns in Google, Microsoft, Facebook, Meta, LinkedIn, and more. Goodbye, budget pacing spreadsheets!
The beauty of this solution lies in its customizability. We’ll start by meeting with your team and discussing your current budgeting workflow and goals. Then, your Marin team will customize the automation to meet your needs. You just sit back, relax, and watch your campaigns meet those spend targets every month.
2. Identify opportunities for growth
As a busy digital marketer, one of the worst feelings is knowing that there are opportunities to improve performance but not having the time to act on them. Between investigating the next steps and building bulk sheets, even the simplest optimization initiative ends up taking hours. But with Marin, you can optimize your accounts in seconds.
Marin runs hundreds of daily checks on every account linked to our platform and identifies opportunities for growth. From ad copy improvements to changes to bidding targets to improving account structure, Marin covers the basics for you so you can focus on high-level strategy. Recommendations can be applied with one click, so no manual work is needed to act on your Insights.
For example, the above Insight recommends that our client move their top-performing ads into individual dedicated ad groups. This will help them manage the bid for that specific product independently, which makes sense since it's driving so much volume. To act on this recommendation, they simply need to click ‘Apply Changes.’ Marin will then build the new ad groups and pause the ad in the old group for them. It’s that easy!
See it in action:
3. Auto-create ads based on your product feed
Once you link your product feed to Marin, there are countless ways to apply automation based on it. For example, Marin can automatically create a new ad every time a new product is added to your feed. This is extremely helpful for brands that continuously create new products and want Shopping Ad coverage over every product. Rather than spending time every day checking your feed for new products and creating ads for them, automate that tedious process with Marin.
And speaking of shopping ads…
5. Manage all your shopping ads in one place
Marin pulls all your Google, Microsoft, and Amazon shopping ads into one unified view and organizes them by SKU. Understand your top-performing SKUs across channels and compare the performance of different channels for the same SKU to see what's working and what's not.
Create and edit shopping ads with our multi-edit grids and bulk creation tool. No more jumping from one publisher tool to another. Manage it all in one Marin Grid. And speaking of all-in-one grids…
5. Harness the power of data unification
The value of using Marin to clean, unify, and visualize all your cross-channel data cannot be overstated. Our clients often describe Marin as a ‘mission control center.’ We integrate with all the major publishers and backend sources of truth. You can link as many different tracking sources as you want, from Google Analytics to Tealium to Marin’s own first-party tracking solution. Marin supports all the major ad formats like sponsored products, sponsored brands, Amazon DSP, and more.
Look how easy it is to link all your data sources:
Marin also solves the challenge of tracking conversions that start on other ad platforms but end on Amazon. For example, lots of retail media marketers include sitelinks to ‘buy on Amazon’ in their paid search ads. Additionally, marketers may drive traffic from ads on Meta to an Amazon storefront. If you’re just using the Amazon Ads UI for reporting, there’s no way to attribute those conversions back to their original source. Marin’s cross-channel Amazon Attribution solves that problem. You can see Amazon conversions attributed to the paid search or social campaign that drove the conversion right in the Marin UI.
With all your data unified and attributed down to the keyword/product level, reporting on performance has never been easier. Create saved views in our grids to capture data you reference often, or build a custom dashboard using Marin’s data visualization tools. Whether you’re an agency team reporting to a client or a brand reporting marketing performance to upper management, you’ll never have to manually wrangle your data again.
“Marin automates all of our reporting, performance monitoring, and optimization, saving us countless hours per week so we can spend more time focusing on strategy as we expand our presence globally.”
- Philip Ascott, Director of Digital at YOTEL
Check out how quickly you can respond to an ad hoc data request with Marin:
And there you have it! These are just 5 of the countless ways Marin improves the lives of retail media marketers. And don’t just take it from me, check out our case studies where real retail clients have shared their Marin success stories.
The thing that makes Marin more powerful than other marketing automation tools is its customizability. Our technical team will tailor the platform to your needs, and that starts at the very beginning, when you schedule a customized demo with us. We look forward to chatting with you!